Effective Email Marketing for Coaches: Summary
In this script, Evan interviews Mike Milner, a high-level nutrition coach and email marketing expert. Mike shares his personal health journey that led him to gain 80 pounds post-college, his struggle with orthorexia and disordered eating, and his eventual diagnosis with Hashimoto’s. These experiences fueled his passion for nutrition coaching and eventual foray into helping other coaches scale their businesses through email marketing. Mike emphasizes the importance of solving specific problems for clients and building a trust-based relationship.
Mike explains the importance of validating one’s business offer before diving into email marketing, suggesting that coaches should start by working with a few clients for free to gain testimonials or proof of concept. He talks about the necessity of growing an email list early on and uses simple, consistent email marketing strategies to nurture this list. Mike shares his CASE framework (Compile, Analyze, Strategize, Execute) for sales, designed to help introverted entrepreneurs like himself feel more at ease with sales conversations.
Additionally, Mike discusses various methods to attract subscribers to an email list, including organic, paid, and borrowed strategies. He highlights the importance of clear and specific email messaging to solve clients’ problems. While advocating for video content to build trust more quickly, Mike also reassures that it’s possible to succeed with minimal face-to-face interaction through effective email marketing. The session concludes with Mike recommending that business owners show up authentically, solve problems openly, and give away valuable information.
Effective Email Marketing for Coaches: Topics
00:00 Introduction and Guest Bio
00:43 Mike Milner’s Personal Health Journey
01:39 Struggles and Realizations
02:51 Transition to Nutrition Coaching
03:23 Addressing Health Issues and Diagnosis
04:42 Building a Successful Coaching Business
06:10 The Importance of Email Marketing
09:03 Getting Started with Email Marketing
12:17 Validating Your Offer and Building Trust
16:11 Choosing the Right Email Marketing Software
18:53 Crafting Effective Emails
22:39 Performance Metrics and Audience Engagement
25:32 Understanding Email List Engagement
26:07 Building and Leveraging Your Email List
27:12 Strategies for Attracting Subscribers
27:29 Organic, Paid, and Borrowed List Growth
30:49 Effective Email Marketing Techniques
31:06 Advanced Ad Strategies for List Building
34:09 Sales Processes and Introverted Entrepreneurs
37:17 Client Success Stories and Testimonials
39:46 Q&A: Email Marketing and Business Growth
48:59 Final Thoughts and Key Takeaways
Where to Find Mike Millner
- WEBSITE: fiveminuteemails.com
- INSTAGRAM: coach_mike_millner
DRESS for Health Success Workshop
Tuesday, April 22, 2025
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Registration here for for $9
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