Today’s most successful business model is based primarily on the 6 Essential Concepts below, and yet, 99% are unaware of any of these concepts or how they support or interfere with your ability to run and grow your practice.

Please respond YES or NO.

The FHMS Discovery Form

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1. Friction: Anything that slows down, disrupts, or prevents the organic and natural growth of a business. Friction causes your patient or client to question or resist your care.

As the Doctor, do you experience Friction with:
New Patient or Client Attraction and Processing*
Patient or Client Commitment, Compliance and Retention*
Money Management and Profitability*
Staff Hiring, Training and Productivity*
Personal Emotional Stress*

From the Patients’ or Clients' perspective, are these sources of Friction?
Are your clinic hours convenient for patients or clients with a busy schedule?*
Can patients or clients make, change or cancel appointments online without calling your office?*
Do you take new patients or clients in a timely manner?*
Are patients seen promptly, or do they waste a lot of time waiting for you?*
Do you have patients schedule and pay per visit?*

2. Pricing: Your fees should be based on the value you create, the time you spend with a patient, and your clinical outcomes.

Do you base your fees on your competition?*
Do you tend to give your services away or reduce your fees to attract patients?*
Do you offer any backend services and products to generate additional income?*
Have you raised your fees in the last 6 months?*
Do you feel well-compensated for your service, and do your patients perceive your fees to be fair and reasonable?*
If you could have any fee policy you wanted, would it be different from what you currently charge?*

3. Clinic Operation and Implementation: Every successful, profitable, and growing business has a Chief Operating Officer (COO) to carry out your vision, standards and mission as the Chief Executive Officer (CEO).

Have you ever had a crisis in your practice, like practice shut down, staff quits, doctor or coach unable to work?*
Have you ever run into any major financial or cash flow issues?*
Do you have any problems with staff turnover?*
Do you have any other means of generating income, beyond the services you perform?*
Do you have someone who is properly trained to handle your marketing?*
Do you have someone with business skill who manages the clinic’s finances?*
Do you start but not finish projects or learn new things but fail to implement?*

4. Becoming a Passion Brand: Passion brands attract and invigorate people who are passionate about you and your services. Passion brands consistently deliver an emotional benefit.

Do you have many patients or clients you consider “raving fans?”*
Have you become an influence key and authority in your community?*
Do you have a consistent message on social media?*
Are most of your new patients or clients referred by your current patients?*
Are you the first person your patients or clients call regardless of their health problem?*
Do your patients or clients see your care as a necessity regardless of economic environment?*

5. Persuasion: The ability to effectively communicate and influence how other people think and then behave.

Have you studied persuasion and the art of advanced communication?*
Could everyone on your team do a spot interview if the local TV station visited?*
Are you consistently generating a significant number of new patient or client referrals?*
Do you get all new patients or clients to accept your full care plan?*
When you train your staff, is their performance consistent with what you taught them?*

6. Getting Inside the Head of the Decision Makers: Identifying the real influencer so you can effectively communicate with them.

Does your average patient or client accept wellness services beyond the point of pain relief?*
When a family begins care in your office, can you usually identify the decision maker?*
Do you have a good method of converting relief-oriented patients or clients to wellness patients?*
Have you been successful at creating multiple referrals sources in your community?*
Do you make all patients of clients feel safe and secure on each visit?*
Do you know what all decision makers have in common?*
Are you aware of the simple but significant formula to influence the decision maker?*
Name*
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Thank you for completing and submitting this form. With these distinctions, and your expanded knowledge of them, you will be better equipped to build a Legendary Practice.
This field is for validation purposes and should be left unchanged.

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