Lunch&Learn 15: How to Structure Your Packages as a Health Coach and FDN

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STRUCTURE YOUR PACKAGES, HEALTH COACH, FDNP, FUNCTIONAL HEALTH PRACTITIONER, FDN PRACTITIONER, BUSINESS, CREATING PACKAGES, CLIENTS, FDN, FDNTRAINING, HEALTH DETECTIVE PODCAST, LUNCH&LEARN, LUCY MCKELLAR, DETECTIVE EV, EVAN TRANSUE, BUSINESS TIPS

Structure Your Packages: Summary

The discussion centers around the pitfalls of health coaches following traditional personal training business models, particularly when charging by the session. The speakers shared their early experiences with hourly and bundled sessions, recognizing that this approach often led to burnout and suboptimal client results. 

They emphasize that meaningful health transformations require significant time and ongoing support, making it impractical to achieve these through a few isolated sessions. Consequently, they argue for structuring health coaching services into comprehensive packages rather than one-off sessions, as this not only provides necessary client support but also ensures a sustainable business model for coaches. By transitioning to higher-priced packages, health coaches can dedicate more time and resources per client, leading to more profound and lasting transformations. 

The speakers also offer practical advice on assessing the value of these packages, ensuring they cover the time and effort invested both during and outside of sessions. They conclude with real-world examples and success stories of coaches who employed this model, encouraging others to consider higher-value packages to better serve clients and maintain professional and personal balance

Structure Your Packages: Topics

00:00 Introduction to Health Coaching Pricing Models

02:02 Challenges with Hourly Sessions

03:04 The Math Behind Sustainable Income

03:54 Transitioning to High-Ticket Packages

05:26 Real-Life Experiences and Success Stories

07:38 Interactive Q&A with Viewers

08:06 Benefits of High-Ticket Packages for Clients

18:02 Practical Advice for Setting Up Packages

26:12 Conclusion and Next Steps

Where to Find Lucy McKellar and AFDNP

STRUCTURE YOUR PACKAGES, HEALTH COACH, FDNP, FUNCTIONAL HEALTH PRACTITIONER, FDN PRACTITIONER, BUSINESS, CREATING PACKAGES, CLIENTS, FDN, FDNTRAINING, HEALTH DETECTIVE PODCAST, LUNCH&LEARN, LUCY MCKELLAR, DETECTIVE EV, EVAN TRANSUE, BUSINESS TIPS

HIX Live – Health Intelligence Exchange

Where: San Diego, CA

When: October 17-19, 2024

Join with others who are building their health businesses. Learn how to launch, scale, or expand your business. Gain insight through case studies, personal accounts, practical strategies and understand what you need to make your business a success in the functional health space.

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